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Social Image Sizes
Every social media image size, always up to date.
Showing 16 of 16 formats
X
Post image
In-feed images preview at 16:9, and 1600×900 stays crisp on retina screens. JPG or PNG up to 5 MB — X re-compresses heavy files aggressively, so export lean.
X
Header photo
Your profile avatar overlaps the bottom-left, and the top and bottom edges crop differently per screen width. Keep text and logos near the horizontal center.
X
Profile picture
Displayed as a circle everywhere, so the square's corners are always cut off — center the subject. Uploads accepted up to 2 MB.
Square post
The classic feed size. Instagram downsizes anything wider than 1080px, so uploading at exactly 1080 gives you the most control over compression quality.
Portrait post
The tallest a feed post can be — it fills the most screen, which is why portrait usually out-performs square. Anything taller is cropped to 4:5 on upload.
Story / Reel
Full-screen vertical for Stories and Reels. The username bar, reply box and action buttons overlay the top and bottom edges of the frame.
Dashed outline: keep text inside the middle 1080×1420 — roughly 250px top and bottom sit under Instagram's UI.
Shared image / link
The size Facebook renders for link previews and the safest bet for shared images. Stay above the 600×315 minimum or the preview collapses to a small side thumbnail.
Page cover photo
Desktop shows the full 820×312, but phones crop to a narrower, taller window — design from the center outward.
Dashed outline: the middle 640px wide area is visible on every device — phones crop the sides.
Post / link image
Used for shared links and feed images. It's effectively the same shape as an OG image, so one 1200-wide asset can serve both jobs.
Company page banner
An extremely wide, short strip. Treat it as a background texture with at most one short line of text, and check it on mobile where it renders even smaller.
Profile cover
Your personal profile background. The circular profile photo overlaps the lower-left on desktop, so keep important content in the right two-thirds.
YouTube
Video thumbnail
YouTube's recommended thumbnail size — minimum 640px wide, file under 2 MB. Most viewers see it under 200px wide, so big faces and short, large text win.
YouTube
Channel banner
TVs display the full 2560×1440, but desktop and mobile crop hard to a thin center strip. Keep every word and logo inside the safe area.
Dashed outline: the central 1546×423 is the only region guaranteed visible on every device.
Standard pin
Pinterest recommends 2:3 for pins — taller ones get truncated in the feed. The grid is vertical, so portrait images earn far more space than landscape.
Web
OG / link preview
The image shown when your URL is shared on X, Facebook, LinkedIn, Slack, iMessage and Discord, set via the og:image meta tag. Keep key content centered — some apps crop it to a square thumbnail.
Web
Email header
600px is the standard email body width. Export at 2× (1200×400) so it stays sharp on retina screens, and keep the file small — slow images get skipped or blocked.
Why exact image sizes matter
Every platform re-processes whatever you upload. Send the wrong dimensions and two things happen: the image gets resized — picking up an extra round of compression that blurs text and adds artifacts — and it gets cropped to the platform’s display ratio, usually from the center out, slicing off faces, logos and headlines near the edges. Uploading at the recommended size is the only way to control exactly what your audience sees and how sharp it looks. Each card above lists the size to export, how the platform crops, and the file guidance worth knowing before you hit upload.
Aspect ratio first, resolution second
The aspect ratio — 16:9, 4:5, 9:16 — determines whether your composition survives at all; the pixel dimensions only determine how sharp it is. If your artwork is already at the right ratio, the platform scales it cleanly with nothing cut off. That’s why one 1.91:1 image at 1200×630 can serve OG link previews, Facebook posts and LinkedIn shares from a single export. When in doubt, design at the listed size or an exact multiple of it (2× is a safe default for retina screens) and let the platform scale down rather than up — upscaling never adds detail back.
Safe zones: design for the crop, not the canvas
Some formats are displayed differently on every device, so the full canvas is never what everyone sees. A YouTube channel banner is uploaded at 2560×1440, but desktop and mobile viewers only ever see the central 1546×423 strip. Instagram Stories lose roughly 250px at the top and bottom to the username bar and reply box, and Facebook covers get their sides cropped on phones. The dashed outlines on the previews above mark these safe zones — keep every word, face and logo inside them and treat everything outside as decorative background that may or may not appear.
Frequently asked questions
Are these sizes up to date?
Yes — this list reflects each platform's current recommended upload sizes as of 2026. Platforms occasionally tweak display behavior (how feeds crop, where UI overlays sit), but the recommended upload dimensions here have been stable for years and we review them whenever a platform announces a change.
Should I export PNG or JPG?
Use PNG for graphics with text, flat colors and sharp edges — screenshots, charts, social cards — because JPG compression smears exactly those details. Use JPG for photographs, where it produces much smaller files at indistinguishable quality. Either way, stay under the platform's file limit (for example 5 MB on X posts, 2 MB on YouTube thumbnails) so the platform doesn't re-compress your upload harshly.
Can I upload a bigger image than the recommended size?
Usually yes, as long as the aspect ratio matches — platforms scale down cleanly, and uploading at exactly 2× the listed size is a good way to look sharp on retina screens. What you should avoid is uploading smaller than the recommendation: upscaling cannot invent detail, so undersized images come out soft and platforms like Facebook will demote a link preview to a tiny thumbnail if the image is below their minimum.
What is an OG image and why is it 1200×630?
The OG (Open Graph) image is what appears when your link is shared — on X, Facebook, LinkedIn, Slack, iMessage, Discord and most other apps. It's declared in your page's HTML with an og:image meta tag. 1200×630 (a 1.91:1 ratio) is the size Facebook standardized for large link cards, and the rest of the web followed, so a single 1200×630 image renders well almost everywhere. Keep the key content centered, since a few apps crop it square.
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